Instagram: Showcase and everyday tool

You serve delicious coffee and the world's best burgers; you and your regular customers know this. With a little extra effort on a social media platform, like Instagram, you can tempt an even larger audience.

Modern jungle telegraph

Imagine you're traveling and arrive in a place you've never been before. You're hungry. Where do you find inspiration for a stylish place that has that little something extra? In fact, many Norwegians use Instagram to find those little gems that have that extra "it" factor. If you have a good and active account for your café, geo-tagging and a well-functioning hashtag, you can actually attract customers from far and wide. Free marketing should be worth a little extra effort, right?

Your company's Insta personality

Image sharing is a form of communication that appeals directly to our emotions and can reach many different people across backgrounds and cultures. Instagram gives you the opportunity to showcase your company's identity to your customers. A photo can create an impression of who you are, what you do and the passion you have for your company in a matter of seconds. If you create an Instagram profile where customers can get something of value, see something that tempts and learn something about your employees or company, you are also more likely to gain some loyal followers - and customers. Find a style that is credible, honest and just yours.

Irresistible serving

In restaurants that serve good-looking food, guests are often triggered to share photos of themselves on social media, and the restaurant gets free marketing. But this doesn't come completely by itself! It can be smart to be aware of some universal trigger points. Research shows that we 'eat' first with our eyes, ears and nose before we put the food in our mouths. It can be a good idea to consciously use delicious details that appeal to the senses; cream, sprinkles and flowing chocolate sauce, colors, fresh greens and juicy pieces of meat. Exciting trend products can also arouse curiosity in younger customer groups. If you really want attention, you can add a little extra to the presentation. Maybe you can set up a separate Insta corner at the point of sale, with colorful cutlery and napkins, for the slightly more eager snappers?