This is what you should know about TripAdvisor!
TripAdvisor has hundreds of millions of users worldwide, who review restaurants, hotels, travel and experiences every day. Many guests prefer “safe cards” and see the service as a trusted guide in the restaurant jungle. If you perform well here, you have a solid competitive advantage.
Tourist's travel guide
In a foreign place, TripAdvisor is a popular tool for travelers looking for recommended places to eat or stay. With TripAdvisor in your pocket, it's easy to find the true picture of the best recommendations from other travelers.
Guest reviews and mathematics
A hungry guest doesn't spend many clicks on TripAdvisor to decide where to have their next meal. Then it's a big advantage for you if your restaurant comes high on the list! The ranking of restaurants is calculated based on calculated algorithms and formulas, mainly based on feedback from previous guests.
What are TripAdvisor guests particularly concerned about?
Digg high quality food.
Good service and that the restaurant lives up to expectations. It's disappointing for the guest if you run out of supplies and can't make the signature dishes they've read so many good reviews about!
A good place to be: Clean and tidy, good temperature, little noise and disturbance, order and pleasant service. Good atmosphere.
Menus with food that everyone can eat: Inclusion is important!
Authentic atmosphere and enthusiasm for the food and the guest. Make the guest feel special.
Location: Near beautiful nature or central and accessible, preferably within walking distance of hotels or attractions.
Tasty food: Dining experiences that keep guests coming back. Guests who say they came back to
Eating for several days also gives a high score, – several times!
REMEMBER:
People often don't complain about high prices, as long as expectations for food and service are maintained.
Make sure the expectations are in place. A guest comment like: “A bit small menu, but that’s only reflected in the fact that it’s made from
Tips for getting a good rating on TripAdvisor:
The hunt for the green bubbles. The five green bubbles give an indication of the guests' overall impression of the restaurant. A high number of green bubbles gives a high score.
Newer posts have higher value than older ones. The internet is a living medium, and freshness is important. It pays to be up-to-date!
A high number of good reviews. Online users don't let themselves be fooled. When the reader scrolls through a wide selection of restaurants, it gives extra credibility when there are a high number of guests who have given the good points scores.
Be patient! Plan ahead and think long-term, and make sure to collect good reviews regularly. It is important to have a high level of service at all times and that customer expectations are met. Feel free to put up small information signs and stickers in the restaurant that remind guests to provide feedback after their visit.
Smart tools TripAdvisor has a number of tools and partnership agreements to use feedback to directly measure results and calculate operations. You can also earn a so-called recommendation badge, which can be crucial in marketing, especially to visiting guests. You've probably seen them; small signs discreetly placed on the bar counter or by the checkout area.