How to start a restaurant?

– A complete guide for those who want to succeed

Opening a restaurant is both exciting and challenging. To create a concept that works well, it requires careful planning and a good strategy. Here is your guide to success:

1. Business idea and concept development

You may have started to imagine what you want it to be like. It's a good idea to have a clear concept from day one - one that both matches your interests and fills a need in the market. Should it be a family restaurant, a modern café, or a unique experience restaurant?

Find your niche: Define what will make your restaurant unique! It could be the menu, the atmosphere, the location, or the service you offer.

2. Market research

Once you have a concept, you're ready for the next step: understanding the market. Conduct thorough market research to map your target audience, their preferences and willingness to pay, and get an overview of competitors in the area.

Analyze your competitors: Find out what other restaurants are doing well and where there is room for improvement. This will help you find your place in the market and offer something unique.

Maybe a restaurant nearby is popular because of its fast service, unique interior, or creative dishes? That can give you ideas for your own style. Also, use online customer reviews to uncover common complaints like a limited menu, poor service, or lack of allergy-friendly options. This provides a holistic view of what appeals to customers in your area—and what you can improve.

3. Financing and budget

To make your restaurant idea a reality, you need capital. Set up a detailed budget that includes all costs – from renovations and equipment to salaries and marketing.

NOTE: It is normal for a new restaurant to lose money in the first few months due to high start-up costs, and it may take several months before revenue covers ongoing expenses.

Secure financing: Explore different financing options such as loans, investors, or your own savings. Also remember to account for unforeseen costs and have a financial buffer.

4. Location and restaurant premises

The location of your restaurant has a lot to do with whether it will be a success!
Choose an area that is easily accessible to your target audience, has good foot traffic and fits your concept.

Rent or own? Consider the pros and cons of renting or buying a space. Remember that the space also needs to be the right size and functionality to handle a kitchen and dining guests. For example, if you are going to serve allergy-friendly food, this often requires more space.

5. Licenses and permits

Before you can open your doors, you need to secure all the necessary licenses and permits. This includes a food service license, alcohol service license (if you will be serving alcohol), fire protection, and any other local requirements. It can take time to get a liquor license, so start the application process early if you plan to serve alcohol.

Food handling and hygiene: Make sure to follow all rules related to food storage and handling and hygiene. Make sure that all your staff receive proper training in these areas.

It's when the final details are in place that the restaurant comes to life. - But the road to getting there requires a lot of work and targeted planning.

6. Menu planning and purchasing

Developing a menu is a creative and strategic process. The menu should reflect your concept and appeal to your target audience, while being feasible and profitable. The choice of suppliers is also crucial here.

A supplier that simplifies your operations: Fresh, high-quality ingredients are a must for any restaurant. Through our wholesale partner Servicegrossistene you get everything you need for your restaurant, dry goods, fresh goods, fruit, vegetables and beverages in one delivery. As a Systemkjøp member, you also get great deals on equipment and services – everything you need to get your operation up and running. Read more about Systemkjøp -membership here .

What should it be – on the menu?

7. Hiring and training of staff

Your restaurant depends on a skilled and motivated team. Hire employees who fit your concept and target audience, and provide them with thorough training in everything from service to hygiene.

Success starts with the right onboarding: A solid training focused on customer service and quality is a good investment. It gives customers a better experience and creates confident employees. Make sure your team is aligned and efficient.

8. Marketing and PR

To attract guests to your new restaurant, it is important to have an effective marketing strategy. This can include everything from marketing via social media and a website, to local PR and collaboration with local stakeholders.

Visibility with a strong reputation: Create a concept that people are talking about, and make sure to market it in the right channels. Word of mouth and digital reviews are powerful tools in the restaurant industry. Remember, the clearer your concept is, the easier it is to market and talk about.

9. Opening Day

Opening day is important for setting the tone for guests' first impressions of your restaurant. Create an opening event that attracts attention and generates enthusiasm.

The important details: Have a plan for everything – from table seating and menu to staffing and marketing. Feel free to run a dress rehearsal with friends and family to test routines and service!

10. Operations and growth strategy

Once the restaurant is up and running, it's all about running it efficiently and ensuring growth. This involves good financial management, continuous improvement of service and menu, and staying up to date with industry trends.

Optimal operations: Efficient operations and smart purchasing are the key to profitability! Systemkjøp can help you with useful tips and solutions that simplify everyday life in your restaurant. We have many years of experience from operations throughout the service industry, and are your professional sparring partner when you need tips and advice for the operation of your new restaurant. A membership with us in Systemkjøp is completely free.

Make your dream come true – Systemkjøp helps you succeed!

Do you need more advice and guidance on how to proceed?
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